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The Age of Digital Marketing

The question on most marketers’ minds is how do I plan an effective digital marketing budget that will see the best return for my brand?

The digital landscape is always evolving and changing. Something that may be relevant right now will most likely end up
as old news next month. For this reason, many companies are hesitant to invest into digital because there isn’t an instant
profit.

However, all smart marketers know that a digital marketing budget is an investment which delivers a steady return over time. While it may feel like you’re constantly incurring costs from your pay-per-click campaign or ad spend, consider the massive amount of revenue you can potentially earn if only you commit to long-term programs. Building your brand, creating top-notch content and crafting strong email marketing campaigns are all valuable assets that will bring in leads for your
business the more time you invest in them.

DIGITAL HIGHLIGHTS

In 2017, the number of digital buyers worldwide reached 1.66 million and forecasters expect over 2 billion online shoppers in 2020

Mobile will account for 72% of digital ad spend by 2019

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. “

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